Greg RussakWhere’s the controversy when it’s good for business?I was wondering why DEIA is “controversial” with some people when McKinsey, BCG, HBR and others say it’s good for business, so I gave…6d ago6d ago
Greg RussakConscientious Selling: Why Truth MattersAs children, we’re taught to always tell the truth. When we lied, we were punished. And yet as adults, this lesson is all too often…Oct 4Oct 4
Greg RussakYour prospect doesn’t care that you went to the same schoolWhen it comes to cold calling or outreach, your prospect doesn’t care that you both went to Penn State or that you’re both avid golfers…Sep 27Sep 27
Greg RussakHow Sales Training Makes Success More PredictableFor founders of early-stage and emerging startups, every decision counts. Whether you’re focused on product development, marketing, or…Sep 20Sep 20
Greg RussakExponential Growth: A Realistic Path to Startup Success?While it is easy to get swept up in the allure of becoming the next tech unicorn by scaling as quickly as companies like OpenAI, the…Sep 13Sep 13
Greg RussakStrategic Sales Is Not a Numbers Game: Strategizing Quality Over QuantityStrategic sales isn’t just about numbers — it’s about precision, strategy, and focusing your efforts on your best prospects. In today’s…Sep 6Sep 6
Greg RussakEvolving from Selling to SolvingWith early-stage and emerging startups, selling is often mistaken for the mere art of persuasion and “closing deals.” However, the most…Aug 30Aug 30
Greg RussakThe Most Important Hire a Startup Will MakeWhen it comes to startups, having a strong sales force is absolutely critical. Among the myriad of hires you will consider as a founder…Aug 23Aug 23
Greg RussakPower Messaging: Unlocking Success for Early-Stage StartupsThe early stages of a startup are incredibly fast-paced, where every decision can make or break the business. In such a dynamic…Aug 16Aug 16
Greg RussakHow to Stop Magnetically Attracting Toxic EmployeesA startup Founder’s guide on how to repel toxic employees and prevent the manifestation of a miserable workplace culture.Aug 91Aug 91